9 Facebook Marketing Tools to Increase Your Reach

Marketing through Facebook can either be an effective way to reach your audience, or it can leave you dead in the water. Your audience won’t find your page unless you post content. This means you must learn to effectively market your business, but you must also learn how to do it organically. That means that you draw people to you through engaging content. Here are 9 Facebook marketing tools to increase your reach.

1. Find the right content. If you post the wrong content, your audience will skip past your post. You’ll want to find content that clicks with your readers. By now you should know your target audience for products or services. If they’re moms, business owners, men, singles, young, middle aged, or seniors, tailor the post to them. If you’re uncertain in the beginning, just mix up your content a bit, then view your stats to see what was the most effective.

2. View Facebook Insights. Facebook Insights is a great tool to help you determine engagement of your audience. It lists actions on your page and page likes for the week. There is also a section on people. It will tell you total amounts of men or women, age range, and type of device. It will also tell you the number of people reached, page views, and post engagement. Check this page regularly to see if your content is effective.

3. Visual marketing. The audience is more likely to look at an image or infographic than it is at reading your post. You can place a small headline within an image to make it stand out.

4. Be a good listener. Don’t just post content and then run away. Acknowledge when people post comments. Make people feel special by connecting with them. 5. Reuse, Recycle, Repurpose. This also works great for your Facebook page and decreases the amount of time you spend on it. Chances are your audience missed your infographics, images, or content the first time round. Don’t be afraid to post it again.